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The higher you set the frequency to, the more traffic you’ll get, but the highest probability is your ROI will drop, until you find the perfect campaign to match.

As we have no control over your traffic spend, it’s up to you to test and find out.

If you get a ton of traffic, but has a bad ROI, decrease your bid, if you have targets/ placements that give good ROI but low volume, increase your bid.

Based on the traffic source you’re working with, you need to know that you can’t always get 100% accurate carrier traffic click by click, you’ll get also at least 10-30%, or more, Wi-Fi Traffic. You can set up for each singular offer whether to RETURN traffic that is not precise match for the specified targeting or if you are working with Bitter you can send it to the Smart Link where every user will be matched with a relevant offer. Preservation of budget is key to everything, but there’s no high reward with small risk.

The hot verticals right now in mainstream are: Entertainment, Games, Utilities, Glamour & Sweeps.

Bitter has over 12.000 direct offers marketplace, from partnerships with major carriers, big advertisers, localized advertisers & exclusive deals, from a variety of verticals available worldwide, all payout models and unlimited capping.

VR (Virtual Reality) This technology absolutely changed the way content is being consumed, and with the ever-growing gadget manufacturing it’s no surprise that this “niche” is just “warming” up.

There are antivirus offers that work really well with adult traffic, providing your users react to the offer lander and get you clicks & conversions.

While for CPC doing brokerage and selling at a higher CPC brings you ROI (if you have good connections), when doing CPA, CPL, CPI , users interest is the decision maker here. Adult content has been the most prolific form of business since ages.

So setting a budget that allows you to collect actionable data on is crucial! It certainly got scattered across a ton of devices/businesses but especially in mobile, it’s a market that will always have public.

The most difficult thing for top paying App Installs is to meet the KPI.

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