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() 2010 - Today By 2010, different dating sites existed for virtually every city, sexual orientation, religion, race and almost every hobby, making it easier to find exactly what we're looking for and harder to stumble on someone who exists outside our pre-defined bubbles of identity.In 2002, Wired Magazine predicted, "Twenty years from now, the idea that someone looking for love won't look for it online will be silly, akin to skipping the card catalog to instead wander the stacks because 'the right books are found only by accident.'" Online dating is the new norm for introductions, replacing the role of traditional personals and in many cases, merging with the functions of social media.maybe not that much has changed for the one percent?

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If we are going to improve the way people meet one another, we're going to have to do so by questioning the existing paradigms of online dating and figuring out how to do it better.

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By the time Tom Hanks and Meg Ryan AOL'd each other in You've Got Mail, it had become clear that the Internet was going to change every aspect of our lives forever -- including love and romance.

was founded in 1995, and by 2007, online dating had become the second highest online industry for paid content.

I mean, one could argue that even Voyager 1's Golden Record is kind of a massive, interstellar personal ad (complete with the recorded sound of a kiss! It's as if humanity decided to document all our best features and send them into space with this message: So dating apps are really the latest manifestation of human beings doing what we've always done -- create new tools to communicate and then turn around and use those tools to find love, sex and companionship.

1695: The First Personal Ads According to history professor H. Cocks (seriously --The Best Name Ever for an academic) personal ads began as a way to help British bachelors find eligible wives.

Phishing, fake profiles, and ads for escorts continue this tradition today.

Early 1900s: The Lonely Rural Farmers, Ranchers and Shepherds Around the turn of the last century, personal ads enjoyed a renaissance of popularity, especially in the Western US with low populations and the harsh realities of rural life without a partner.

These kinds of ads were especially fashionable among lonely soldiers during World War I.

1960s: Counterculture and Computer Love Removed from the context of wartime, old stigmas crept back in.

Like the Internet today, lonely hearts ads were suspected of harboring all sort of scams and perversities.

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