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If people “revise” their profile over time in the hope of attracting more attention then, in the data, it will look like less attractive people are more deceptive.

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If they had, they might have found not that less attractive people were more deceptive, but that older people were more deceptive.

If they deceive in their profiles it is probably not because they evaluate themselves as being less attractive, and feel the need to compensate for that fact, but because they accurately assess that they need to do that in order to attract the attention of men who prefer to spend their time chatting online with women who could be their daughters.

Women appeared to used this form of deception more than did men.

(I personally suspect, though, that this gender difference has less to do with male versus female deception and more to do with how much make-up a woman wears in the middle of the day to a lab experiment compared to when out for a date.)They also found that the less attractive a person was the more likely they were to have lied about objective measures of physical attractiveness such as height and weight.

Motto: Have you ever thought to yourself, I am ugly?

All around us we see gorgeous people, on television, in movies and magazines.

If people deceive in their online profiles it is because they perceive that these qualities are actually important enough to lie about.

I would love to see some evidence that in terms of quality of long-term matches that this is actually the case.

Finally they were photographed in three poses, one of which replicated their main profile picture.

Judges (undergraduate students) rated -- on a scale of one to ten -- the pictures taken in the lab and the main profile picture for attractiveness.

It seems likely that if you post your profile, and then have no success, you will eventually want to go back and tweak your profile in order to be captured in more searches.

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