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A statement denouncing proposed ads was made in 2009 when Ashley Madison attempted to purchase C0,000 worth of advertising from the Toronto Transit Commission (TTC) on the Toronto streetcar system.Biderman offered to subsidize the TTC fare rate to .50 from .75 but the offer was declined.

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Compounding the problem is that "more men than women use the service, with the disparity increasing as they advance in age", and "Men seek sex, while women seek passion." A page on Ashley Madison, entitled "Is Ashley Madison a scam? " addressed some of these issues in an attempt to win over prospective customers and teach them best practices for using the site.

Ashley Madison had over 70,000 bots sending fake female messages to male users.

In 2012, a former employee claimed in a lawsuit that she was requested to create thousands of fake female accounts attractive to male customers, resulting in repetitive stress injury. In July 2016, CEO Rob Segal and newly appointed President James Millership told Reuters that the company had phased out bots by late 2015.

Segal shared an independent report by EY (Ernst & Young) which verified the phase-out.

Have an affair." The company received attention on July 15, 2015, after hackers stole all of its customer data—including emails, names, home addresses, sexual fantasies and credit card information—and threatened to post the data online if Ashley Madison and fellow Avid Life Media site Established were not permanently closed.

By July 22, the first set of customer names were released by hackers, with all of the user data released on August 18, 2015.

More data (including some of the CEO's emails) was released on August 20, 2015.

The release included data from customers who had previously paid a fee to Ashley Madison to supposedly have their data deleted.

Any follow-up messages between the two members are free after the communication has been initiated.

Ashley Madison also has a real-time chat feature where credits buy a certain time allotment.

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