What is a self liquidating promotion updating win98

The book was originally available as a prize that was given to the customer in the store with the purchase two packages of the cereal.

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The promotion called for customers to spend a minimum of $40 in store, in order to receive one of 44 free mini grocery items.

The grocery items were identical, miniature replicas of actual products found within the supermarket.

The customer could then exchange the tokens for products in the store. Babbit Company, came with certificates that could be collected and redeemed for color lithographs.

This practice caught on and was used by many merchants throughout the 19th and 20th Century. Beginning in 1872, the Grand Union Tea Company gave tickets to customers that could be exchanged for merchandise in the company catalog of Grand Union stores.

Later, Ovaltine became the sponsor of Captain Midnight, and it continued the premiums through advertising on the labels and foil tops of Ovaltine that could be collected to exchange for Captain Midnight premiums and offering membership to the "Secret Squadron".

Betty Crocker products, owned by General Mills, had one of the best-known premium programs when the company started inserting coupons in bags of flour in 1929 which consumers could collect and use to purchase Oneida flatware at a reduced price.In 1932, the popular coupon program was improved so that consumers could redeem coupons for an entire set of flatware — the pattern was called "Friendship".Beginning in 1937, the coupons were printed on the outside of the box with point values and could be redeemed through the Betty Crocker Catalog in exchange for cookbooks, kitchenwares, and home accessories, as the box tops stated, for 25 to 75 percent savings.World War II put the trading stamps premium business on hold for a while, but when the G.I.s returned, the economy was robust, and the trading stamps business took off like a storm when numerous third-party companies created their own trading stamp programs to offer to supermarkets and other retailers.The consumer generally has to pay at least the shipping and handling costs to receive the premium.

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